Real Estate Internet Marketing Formula

TABLE OF CONTENTS

Chapter 1.  Introduction

Chapter 2. Basic Principles

2.1 The Internet – The Battle for the Online Consumer

2.2 Marketing vs. Prospecting

2.3 Image Advertising vs. Direct Response Advertising

2.4 It’s All About Them

2.5 Perception is Reality

Chapter 3. Strategic Keywords -- The Heart of Real Estate Marketing Formula

3.1. Selecting the Right Keywords

3.2  Taking Advantage of "The Long Tail "

3.3 Using Keywords Strategically

3.4 Three-Level Keyword Strategy

Chapter 4. Overview of Real Estate Marketing Formula

Chapter 5.  Creating a Successful Web Presence

5.1 Where Can You Get a Website?

5.2 What’s the secret behind choosing a successful Domain Name?

Chapter 6. Generating FREE Targeted Traffic

6.1 The 15 Key Search Engine Optimization (SEO) Steps for being found in the main search engines
generating you loads of free targeted traffic

6.2  How to drive massive amounts of targeted visitors to your site by using Press Releases?

6.3  How Article Marketing can draw in new targeted visitors that are ready to do business with you? 

6.4  How to use Blogs to create authority and to attract more prospects?

6.5  How to use free and inexpensive Online Ads for a stampede of free traffic?

6.6  How to take advantage of the new trends in Video Marketing?

6.7  How can Social Marketing put you on the cutting edge in lead generation?

Chapter 7.  Generating Paid Targeted Traffic

7.1  How to use Pay-per-click advertising (Google, Overture) for immediate traffic?

7.2  How to use eBay to draw in new visitors and get immediate search engine rankings? 

7.3  How to take a shortcut and Buy Traffic while you set up your free traffic generation system? 

Chapter 8. Turning Traffic into Leads

8.1  What Content Do You Need For Lead Generation?

8.2  The Key to Generating Leads Online

8.3  Why Newsletters and Free Reports Don’t Work Well in Real Estate Lead Generation? 

8.4 How can you generate Buyer Leads?

8.5  How to generate Seller Leads?

Chapter 9. Converting Leads to Clients

9.1  Categorizing Your Leads

9.2 Automatic Follow Up

9.3 Enhanced Follow Up

9.4 Steps for Getting the Appointment

9.5  Why Does This Conversion System Work?

Chapter 10. The Automatic Referral/Repeat Business Formula

10.1 Creating a Database of Past Clients

10.2 Basic Automatic Follow Up

10.3 What to do when you receive a referral?

10.4 Enhanced Follow Up Options

Chapter 11. Summary

Final Words